moment quickly, 
shorten the learning curve and reduce churn
using contextual video guides for your B2B SaaS.
Empowering users to derive maximum mileage from the product quickly is key to creating enduring customer value.
Video guides built within the interface of SAAS products can revolutionize ease of use and faster adoption, by providing real-time guidance in using the product. Video guides offer an accurate, detailed, hands-on experience of the product, ensuring customer success through a zero-touch integrated digital engagement.
Interactive product tours are easy to make with so many tools that offer to implement them without any coding and practically no effort.
However, they are not so effortless for the user to consume. It becomes an endless cycle of "click and click next" across pages and pages of the application.
Video guides, on the other hand, do take effort to create. However, once the applicable guide is deployed in place, it is far easier for the user to watch and understand the involved process.
Video guides are self-evident and self-explanatory and leave no room for ambiguity in explaining actions and results.
Samples are from actual application. With permission from Future Symbiotic, Inc.
Samples are from actual application. With permission from Future Symbiotic, Inc.
Samples are from actual application. With permission from Future Symbiotic, Inc.
Decrease time needed to onboard.
Accelerate product adoption and usage.
Decrease client first time-to-value.
Increase retention rates and diminish churn.
SAAS platforms that enable users to solve complex problems benefit from two different implementations of video guides.
The first is a contextual guide. At every stage or page in the product, a guide explains what the various buttons, fields, keys do, and what action results from using them. This is far better than static tooltips or walk-throughs, because these guides inform the user not only about the order of actions to be performed, but also about the end-result of executing the series of actions.
The second type of video guides are process oriented. Today's SAAS products solve complex problems. Many of these problem-solving tasks require a series of connected actions from across the platform. In such instances playlists that display a string of video guides are ideal for explaining how to achieve an end-goal.
ShowHow2 develops guides which are component and micro-learning oriented. Each unit makes complete sense on its own in context but can also be strung together to build intelligent workflows that define a path to accomplish an objective.
In the subscription model, continued customer satisfaction can be achieved through digital engagement. Video guides make it easy to use the platform, ensuring that the customer learns the ins and outs of the product, leading to higher customer renewal.
Hubspot emphasizes that 'Self-service Content' is the most important supplement to one-on-one support, in being able to onboard customers by teaching them use of the product.
Video guides are highly effective as contextually integrated training and perform extremely well in achieving higher Net Promoter Scores throughout the life-cycle stages— from customer onboarding to adoption to retention, and then referrals.
